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Étude de lectorat
Effitel identifie pour vous le profil de vos lecteurs
L'étude de lectorat est très riche d’informations pour la rédaction qui souhaite faire évoluer sa ligne éditoriale et/ou développer son audience.
L'étude de lectorat offre une opportunité de mieux connaitre :
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Les différents profils de ses lecteurs (évitant ainsi de tomber dans l'erreur des idées reçues ou des supposés profils de lecteurs).
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Les centres d’intérêts (rubriques , articles, reportages, jeux, annonces,...,
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Les habitudes de lecture (fréquences de lecture, mode de lecture, ...),
Cette permet de découvrir ce qu'apprécient les lecteurs sur le fond et la forme des parutions.
L'étude de lectorat peut-être l'occasion dans certains cas de :
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Vérifier la bonne distribution d'une parution (ex: bulletin municipal, magazine départemental) auprès des résidents.
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Mesurer la fréquence d’achat pour les lecteurs occasionnels…
Tels sont les exemples non exhaustifs de l’apport d’une enquête de lectorat.
